Cambridge Analytica

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Cambridge Analytica was a British political consulting and data‑analytics firm (2013–2018) that became central to a major scandal after reporters and a whistleblower disclosed the company used improperly obtained Facebook user data to build psychographic profiles for political campaigns.

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political consulting2013-20186 views

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Cambridge Analytica

Organization

Active 2013-2018

Cambridge Analytica Ltd. (founded 2013) was a UK‑based political consulting firm and subsidiary of SCL Group that provided data, analytics and targeted-advertising services to political campaigns and commercial clients. It operated internationally and rose to prominence during the 2016 U.S. election cycle before filing for insolvency in 2018.

Founded 2013
Subsidiary of SCL Group
Linked to Facebook data scandal
Worked on 2016 U.S. campaigns

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Cambridge Analytica

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